Corinne Williams

A lifecycle and CRM marketing strategist with more than 12 years of experience developing email and customer communication programs for companies in financial services, retail, and professional services. She has contributed to marketing initiatives for brands including PNC Bank, Mistubishi, Nespresso, Colonial Penn, Sanofi, ZacksTrade, LexisNexis, Shop PBS, and Under Armour.

Her approach centers on helping organizations communicate with their audiences more intentionally across email, CRM, and other marketing channels. That includes understanding why a message should be sent, what action it should encourage, and how marketing systems can support consistent engagement with customers and subscribers.

Through Gingerfizz Marketing programs, Corinne teaches small business owners, creators, and professionals how to build practical marketing foundations they can actually use for growth. She is an ANA/DMA Certified Marketing Professional and a Certified Salesforce Marketing Cloud Email Specialist.