For graphic designers of all levels:

How to use the creative process to develop original ideas, navigate constraints, drive results and work happy

We started 321studio.co because we value process.

During this hands-on workshop, we will show you a unique, creative system of working. You will learn how to generate original ideas that get results, despite the constraints we all face in the field. We will also show you how making this process a habit creates happier, more efficient professional relationships.

Our 5-hour workshop has three parts: 

1. An introduction: why is a creative process important?
2. Ideation and exploration using multimedia tools
3. A group design presentation: where did we end up?

There will be some breaks along the way (:

We will provide:

artistic mediums for exploration 

You need to bring:

a laptop with your favorite design software

We've invented a pretend company called Lemonade™. Poor Lemonade™ has some problems. Together, we will navigate how to use their strange logo, fonts and color palette, and sort through their random photo bank to create a great marketing campaign.

You will learn:

• How to clarify your design objectives
• How to use constraints to your advantage
• How to generate original ideas
• The importance of understanding the mission, vision and values of your company or client
• How to understand your customer and what motivates them
• How to connect with your customer through tone-of-voice
• How to better communicate with your colleagues

Who are your hosts?

Jen Boyd

Jen Boyd is the Brand Strategy & Design Partner at 321studio.co. She is a graphic designer, art director and creative director from New York. For over 10 years she has specialized in creating high performing brand experiences. She helped re-brand Deezer, Macy’s Backstage and Skip Hop and has worked with independent record labels to design over 30 albums. While in NYC, Jen also ran Brij Design, her own studio and co-working space.

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Callie Wheeler

Callie Wheeler is the Product Strategy & Management Partner at 321studio.co. Callie is a product leader from San Francisco with over 10 years of experience. Her work focuses on helping organizations improve their digital products and the processes that make them successful. By understanding customers and identifying strategies, she has achieved measurable business goals at companies like ModCloth, Prezi and Deezer.

We hope you have as much fun as we will!