"Frugal Innovation" with Prof. Max von Zedtwitz

Wednesday April 5, 13:30-16:30pm

118 avenue de France, 75013 Paris

Free but mandatory registration

Max von Zedtwitz: Professor of International Business and Innovation (Copenhagen Business School), Visiting Professor at the Ecole Polytechnique and Part-time professor at the Kaunas University of Technology

Technology for Change Days 2023 workshop

Particularly (but not exclusively) for managers of all functions: general management, R&D, innovation, production, supply chain, manufacturing, industrial engineering, marketing, product management.

Description:

Frugal innovation is an operational strategy that targets a significant lifecycle reduction of costs through defeaturing and cost innovation, but also through refeaturing, repositioning, and reconfiguring the supply chain. The principles of frugal innovation applied to the entire firm lay the foundations for a frugalization capability (resp. frugal business innovation) that can be used proactively and defensively against disruptive innovators. In this workshop, using case examples from Europe and beyond, we explore the individual functions that frugal innovation entails, and the tradeoffs organizations will need to make when adopting frugalization as a new strategy.