Jean Cao

Fabienne Stanitz

Trends & Terroir

Fabienne & Jean

Trends & Terroir is a masterclass for winemakers and wine industry professionals exploring how data can strengthen wine strategy.

8 Rue Nic Kieffer

Trends &amp; Terroir explores how Luxembourg winemakers can connect 2025 technical wine data with 2025 market insights to make smarter decisions for the seasons ahead.The masterclass combines oenological analysis, vintage observations, consumer preferences, and market research to identify where wine demand is moving — and how producers can adapt their positioning, communication, and distribution strategy accordingly.Together, we will look at how data from the vineyard, cellar, and market can help anticipate future trends, understand what consumers are really looking for, and turn technical excellence into stronger commercial impact.

Trends & Terroir

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Trends & Terroir

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