Today, people buy experiences, not products. As a consequence, the challenge for brands, marketers and merchants is to deliver valuable experiences all through the customers journey.

Better than any other digital support, virtual and augmented reality can deliver personal, desirable and great memories that will drive people engagement.

In this webinar, we will cover challenges and opportunities for brands to leverage on XR solutions to generate adequate return of investment. Our panel of experts will share their know-how on usages and metrics, will discuss the different ways to democratize massive adoptions of XR for brands, and will provide their vision of opportunities to come.

Speakers

• Philippe Bornstein (Netineo, France & XR4ALL SIG Chair)
• Clément Cordier (XR+, Poland)
• Iracema Trevisan (Iracema Design Studio, France)
• Helena Ortiz Gil (Techer Team, Spain)
• Elisavet Chatzilari (ITI-CERTH, Greece)
• Emmi Jouslehto (Arilyn, Finland)