Workshop Lemonade™ :  The value of  creative process

Jennifer Boyd & Callie Wheeler, 321studio.co

MyCoWork Beaubourg

<h2></h2><h2>For graphic designers of all levels:</h2><h2>How to use the creative process to develop original ideas, navigate constraints, drive results and work happy</h2><p></p><p>We started  <a href="https://321studio.co/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>321studio.co</strong></a> because we value process. </p><p>During this hands-on workshop, we will show you a unique, creative system of working. You will learn how to generate original ideas that get results, despite the constraints we all face in the field. We will also show you how making this process a habit creates happier, more efficient professional relationships.</p><p></p><h3><strong>Our 5-hour workshop has three parts: </strong></h3><ol><li>An introduction: why is a creative process important?  </li><li>Ideation and exploration using multimedia tools</li><li>A group design presentation: where did we end up?</li></ol><p>There will be some breaks along the way (:</p><p></p><h3><strong>We will provide:</strong></h3><h3>artistic mediums for exploration </h3><h3><strong>You need to bring:</strong></h3><h3>a laptop with your favorite design software</h3><p></p><p>We&#x27;ve invented a pretend company called Lemonade™. Poor Lemonade™ has some problems. Together, we will navigate how to use their strange logo, fonts and color palette, and sort through their random photo bank to create a great marketing campaign.</p><p></p><h2>You will learn:</h2><ul><li>How to clarify your design objectives</li><li>How to use constraints to your advantage</li><li>How to generate original ideas </li><li>The importance of understanding the mission, vision and values of your company or client </li><li>How to understand your customer and what motivates them</li><li>How to connect with your customer through tone-of-voice</li><li>How to better communicate with your colleagues </li></ul><p></p><h2>Who are your hosts?</h2><h3>Jen Boyd</h3><p>Jen Boyd is the Brand Strategy &amp; Design Partner at <a href="https://321studio.co/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">321studio.co</a>. She is a graphic designer, art director and creative director from New York. For over 10 years she has specialized in creating high performing brand experiences. She helped re-brand Deezer, Macy’s Backstage and Skip Hop and has worked with independent record labels to design over 30 albums. While in NYC, Jen also ran Brij Design, her own studio and co-working space.</p><p>---</p><h3>Callie Wheeler</h3><p>Callie Wheeler is the Product Strategy &amp; Management Partner at <a href="https://321studio.co/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">321studio.co</a>. Callie is a product leader from San Francisco with over 10 years of experience. Her work focuses on helping organizations improve their digital products and the processes that make them successful. By understanding customers and identifying strategies, she has achieved measurable business goals at companies like ModCloth, Prezi and Deezer.</p><p></p><h2>We hope you have as much fun as we will!</h2><p></p>

Workshop Lemonade™ : The value of creative process

Plus d'événements de Jennifer Boyd & Callie Wheeler, 321studio.co

Découvrez d'autres événements de Jennifer Boyd & Callie Wheeler, 321studio.co, de Entreprise à d'autres expériences que vous pourriez aimer.

Vous cherchez toujours le bon événement ?

Explorez tous les événements à Paris et filtrez par date, catégorie et plus encore pour trouver celui qui vous convient le mieux.

Workshop Lemonade™ : The value of creative process

Plus d'événements de Jennifer Boyd & Callie Wheeler, 321studio.co

Découvrez d'autres événements de Jennifer Boyd & Callie Wheeler, 321studio.co, de Entreprise à d'autres expériences que vous pourriez aimer.

Vous pourriez aussi aimer...

Parcourez d'autres événements avec différentes dates, prix et formats pour trouver votre prochaine expérience.

Vous cherchez toujours le bon événement ?

Explorez tous les événements à Paris et filtrez par date, catégorie et plus encore pour trouver celui qui vous convient le mieux.