MECE BOOK LAUCHING EVENT

AUDENCIA MECE Students

Students of the new MECE-Master at Audencia launch their own book displaying the diversity in the creative economy with “The Story of Lola”
Lola is a receptionist. She is a singer. She is an architect; a manga artist; an event organizer; she’s a simple nature-loving artist. Through a self-discovery journey set in 13 chapters, we meet Lola and her experiences as she struggles to find her place in the creative world. Will Lola stay in the film industry or will she find her place in the event industry? Which obstacles does she have to overcome in order to make her dreams come true?
 Within the first year of the new program “Management & Entrepreneurship in the Creative Economy”, in short MECE, the students have the unique chance of designing and publishing their own book.  A “Carte Blanche” was given from the professors to which “The Story of Lola” is a response. This exciting œuvre by the first MECE students of Audencia takes us through a multi-perspective journey within a creative’s mind where the line between reality and fantasy may be a blurry one. A blur, however, that is often the source of unexpected inspiration and creation.
 As an ode to the city of Nantes that brought them together, the 13 member international MECE group will be presenting their fictional adventure on the 23rd of April at the Creative Factory starting from 6pm. This event, where food and drinks will be served, will be used for the launch of the book crowdfunding campaign. The goal is to raise 1500€ to print 300 copies of the first edition of The story of Lola as well as additional services such as graphic design etc. Prototype copies of the book to look through will be on display at the event.

Creative Factory by samoa

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MECE BOOK LAUCHING EVENT

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MECE BOOK LAUCHING EVENT

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