LeanSquare MASTERCLASS

Au cours de la vie d'une startup, beaucoup de questions apparaissent. Pour tenter d'y répondre, ces Master Class vous proposent des rencontres avec nos coachs experts dans différents domaines: vente, droit, finance, management, levée de fonds, marketing,...

Quelles sont les spécificités d'une MasterClass ?
- ouvertes à max 8 ou 10 personnes sur inscription, pour maximiser les échanges
- les Master Class sont basées sur une vidéo créée par l'expert, chaque participant devra visionner cette vidéo (30-40 minutes) avant la séance.
- le jour de la MasterClass, le workshop sera animé autour de cette vidéo, et sera articulé sous forme de Q&A ou de mise en pratique.

Des questions? alice@leansquare.be

- How to achieve sustainable growth through full-funnel optimisation. -

LA VIDEO https://www.youtube.com/watch?v=TPgJJiyg4uM

Companies across the world can be divided into 2 categories. The ones that have a solid growth strategy and the ones that don't. Thing is, developing an ambitious growth strategy can get extremely overwhelming as the amount of ideas to test is infinite. This had always been a huge struggle for me and it's part of the reason why my first company never took off. That's why I decided to build a framework that would help businesses ideate about their growth in a structured and meaningful way. The power of the Growth Marketing Canvas comes from its customer centricity and its ability to use the collective intelligence to bring up innovative and relevant ideas that all departments agree with.

During this workshop, you will learn how to:

- Develop an effective acquisition and retetion strategy
- Set up the right digital tools according to your objectives and the size of your company
- Optimize conversion rates on your e-commerce site

In summary :
- The optimization of the 'customer journey' via the AAARRR framework
- Acquisition techniques via digital channels
- Retention techniques
- New tools and new technologies
- The winning methodology for growth

Thomas Paris

Partner - MAD Kings // Co-author - Growth Marketing Canvas // International Lecturer - Growth Marketing & Marketing Automation

Professional journey:
Graduated as a business engineer at Solvay, Thomas Paris is passionate about new technologies and disruptive innovations.
During his studies, he launched Pictawall, a web platform that allows e-commerce sites to increase their conversion rates with consumer photos and videos. He then became passionate about business growth techniques through Growth Hacking. In order to master the subject, he went to Amsterdam where he followed an intensive training organized by Growth Tribe and Facebook.
Today, Thomas manages MAD Kings, a Brussels-based Growth Hacking agency that helps companies boost their growth through a powerful combination of innovative marketing, data and new technologies.