1-hour with Nir Eyal

In 2021, French content designers Chiara Angori, Fatiha Belabed, and Gladys Diandoki wanted todiscuss design books together to deepen their understanding.Inspired by Gladys,they formed a book club in May 2022.Zalihata Ahamada and Rachel Donnat later joined, contributing further ideas and perspectives.Now, the book club is:A monthly meeting (20+ books already read!)Up to 30 people per meeting (except for special events)Various topics:UX, research, inclusion, accessibility, society (money, racism, environment...), etc.Q&A sessions withinternational authorssuch as Abby Covert, Saira Rao, Aarron Walters, Maaike Coppens, Rémi Guyot, Indi Young!

Book club "Beyond the cover"

Hang out with Nir Eyal for an hour and dive deep into his insights on building habit-forming products.

Nir Eyal wrote one of the most talked-about books of the decade: <a href="https://www.penguin.co.uk/books/278201/hooked-by-eyal-nir/9780241184837" title="https://www.penguin.co.uk/books/278201/hooked-by-eyal-nir/9780241184837" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Hooked: How to Build Habit-Forming Products or Services</a>When designing a product or service, one wishes for it to be useful, but above all, to be used regularly. Contrary to many misconceptions, it's not innate! There are techniques to achieve this. Let's explore Nir Eyal and Ryan Hoover's proposal. Throughout the pages, he decrypts the mechanism of addiction to a product or service. Neuroscience has greatly helped us understand how our brain functions and how to play on our need for satisfaction. This happens in four stages:1. Triggers2. Reward3. Action4. Investment Are you involved in design, marketing, or are you a user? This event is for you 🔥 Need a challenge to get it started? Join our reading challenge and come talk with us about this book! <a href="https://us06web.zoom.us/meeting/register/tZUqf-yoqDgqE9J4DEu-w798K_J__DXT2QQ4#/registration" title="https://us06web.zoom.us/meeting/register/tZUqf-yoqDgqE9J4DEu-w798K_J__DXT2QQ4#/registration" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Get your seat here</a> 🌶️

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1-hour with Nir Eyal

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1-hour with Nir Eyal

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