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Leading a Beauty Brand Chair

EDUCATIONAL CHAIR DEDICATED TO THE BEAUTY SECTOR

CONTEXT

The world of global beauty is a rapidly changing industry with significant and exciting growth potential. New shopping dynamics and changing consumer preferences – including omnichannel and interconnected shopping, tailored/personalized beauty, and rising expectations of sustainability beauty innovation – have created new opportunities for aspiring students in marketing, beauty, retail and/or branding to impact the future of global beauty.

CONCEPT & OBJECTIVES

The Chair intends to gather expertise from its ESSEC community to inspire the future of beauty. The program will open the doors of the beauty industry to its students and provide them with a full view of beauty sector end-to-end and the tools to build careers across areas such as marketing, communications, retail and brand leadership. The main objective of this new Chair is to help students understand the breadth and scope of the beauty of industry, the significant trends that impact its ongoing evolution, the skillsets it takes to lead a beauty brand today and in the future, while helping students realize the potential of a career in the industry.

 

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