Entertainment ID Registry (EIDR)
About EIDR
The emergence of digital technologies has transformed every aspect of the professional audiovisual supply chain from content creation and post-production to distribution and consumption and created new opportunities for all stakeholders. With these opportunities also come challenges, such as more complex value chain interactions and an explosion in the number of assets relevant to commerce.
Effective monetization of these assets through an increasing number of distribution channels requires a widely adopted industry standard universal identifier registry that supports the full range of asset types and relationships between assets. The Entertainment Identifier Registry Association (EIDR) is established to provide this foundational service to all industry participants at low cost.