€968

Workshop Marketing Canvas - Design your Marketing Strategy in one day

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Location

Co.Station

5 Parvis Sainte-Gudule

1000 Brussel

Belgium

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Learn how to build Marketing Strategy through Design Thinking Principles

Understand key principles of positioning, insights, value creation and value capturing in a DIGITAL World

How do you make your marketing strategy stronger?

Where are the weaknesses and how do you solve them?

Create a marketing strategy from scratch!

After defining your business model, the next logical step is to prepare your marketing strategy. During this training, Laurent Bouty teaches you how to develop or refine your marketing strategy by using the Marketing Canvas (more information on the method here).

You learn to analyze your market, focus / define your objectives and you learn whether your company is currently able to achieve these objectives.

The Marketing Canvas method assesses, compares and improves your marketing strategy. The method gathers all relevant domains that complete your strategy (Goals, Market, Competition, Trends, Customers, Brand, Value Proposition, Journey, Conversation and Metrics). Specially developed maps guide you through these steps. We provide you with various templates to help you during the process.

Marketing Canvas Workshop

Who should attend?

Startups, Commercial managers, SME managers, Brand Manager, Marketing Managers, Product Managers, Sales Managers, anyone with an interest / passion for marketing in a customer-oriented context.

Pre-requisites

This workshop is designed for anyone interested in understanding how to design a marketing strategy (starter) and also develop a more robust exisitng strategy (expert).

Agenda

  1. A new approach, more complex, ... (concept of the experience economy)
  2. Presentation of the Marketing Canvas Method
  3. STEP 1 - CONTEXT: Go through the 3 main steps of the context: Market, Competitors, Trends
  4. STEP 2 - GOAL(S): Define a financial ambition or 3BL ambition for your company
  5. STEP 3 - ASSESSMENT: Customers, Brands, Value Proposition, Journey, Conversation, Metric
  6. STEP 4 - IDEATION: Generate as much as possible ideas for shifting or reducing brakes and leveraging accelerator
  7. STEP 5 - PRIORITISATION: Let’s define some priorities for your ideas: an action plan for our marketing strategy.

Subjects covered

Positioning, Customer Intimacy, How to create value (brand, Value Proposition), How to capture value (Journey, Conversations), Key Metrics.

Practical information

  • Each participant will receive a free sample of the Marketing Canvas cards (value 50€)
  • Lunch and Coffee are included.
  • Each participant can work on his/her specific project/case (not mandatory)

Marketing Canvas Workshop

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Date and Time

Location

Co.Station

5 Parvis Sainte-Gudule

1000 Brussel

Belgium

View Map

Refund Policy

No Refunds

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