Organized by LeanSquare, a VC fund based in Liège (Belgium), this program aims to support the most promising international start-ups in the entertainment industry.

20 start-ups will be selected to be part of the program. Teams will be individually coached by experienced entrepreneurs and music/e-sport industry experts in order to set up a financial dossier and potentially raise funds by presenting their projects in front of a panel of investors.

The program will kick off with a series of workshops focused on entrepreneurship, innovation and communication. These workshops will cover topics including sales, negotiations, investors relations, growth hacking, digital strategy, communications and storytelling.

Running virtually from May 28th to July 9th, the 6 weeks accelerator will consist of:

• Individual mentorships with experts
• Guidance developing financial proposals
• On- stage presentations at the virtual WMT start-up pitch competition
• 1 on 1 meetings with music/e-sport industry executives and VCs

This year, due to the current situation, the acceleration program will be organized online. We strongly believe that gathering, even online and keeping working on the animation of the community is very important ! Let's to this all together !

If you have questions, please contact : info@walliforniamusictech.com

Deadline to apply : May 24th // Announcement of the 20 selected startups : May 26th // First day of the program : May 28th

Universal Music Group is participating in this acceleration program through its UMG Accelerator Engagement Network. Representatives from UMG will be on-hand during the program and UMG executives may be assigned as on-going mentors to start-ups within the program. UMG, the world leader in music-based entertainment, is partnered with generalist accelerator programs throughout the world to assist in the evaluation, mentorship and development of innovative music start-ups. The UMG Accelerator Network is currently partnered with the APX by Axel Springer & Porsche (Berlin), NYC MediaLab (New York City), Sparklabs (Seoul and Taipei), LeanSquare (Belgium), Chinaccelerator (Shanghai), Paris&Co’s LINCC (Paris), Ryerson University’s Music Den (Toronto), the Melbourne Accelerator Program (Melbourne), U.C. Berkeley’s SkyDeck (Berkeley), MassChallenge Israel (Jerusalem), MassChallenge Mexico (Mexico City) and Baita (Campinas).