Private Talk with Maggie Henriquez | Krug | EMiLUX

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Campus ESSEC Executive Education

CNIT

2 Parvis de la Défense

92800 Paris

France

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A conference organized by ESSEC Executive Education and the Executive Master in Luxury Management (EMiLUX)

About this Event

Private Talk with Maggie Henriquez

Building a Luxury Brand - The Story of Krug

Join the ESSEC EMiLUX participants for an exceptional evening with Maggie Henriquez, CEO of the Champagne house Krug.

"This presentation is the result of 42 years of experience with a strong emphasis in my last ten years in Krug. It is moving from the consumer market to Luxury management. I take the audience through my complete experience in the Krug turnaround. The luxury understanding, the decisions, the discoveries, the steps one by one, the components of a luxury brand and the building process. I will make emphasis in luxury as the light that enlightens the path for others and the importance to time. Building a sustainable value model by strongly going back to the roots in order to write the future."

﹥Evening program

18:00 - Welcome and introduction with the EMiLUX team

18:15 - Private Talk with Maggie Henriquez

20:00 - Networking cocktail

﹥About Maggie Henriquez

Margareth Henriquez is a seasoned professional with over 41 years of experience, 30 of which she has spent as President and/or CEO of multinational or global companies in Venezuela, Mexico, Argentina and now France. In these top management roles, Henriquez has become renowned for developing and implementing the right strategies to manage companies in difficult contexts and circumstances, leading their way to success. Over these 30 years, she has contributed to the growth of different companies producing and distributing wine and spirits in Venezuela, food in Mexico, as well as sparkling and still wines in Argentina. Since 2009 she has been President and CEO of the House of Krug in Reims, France. Krug is the first and still unique Champagne House to create only Prestige Champagnes every year since it was founded in 1843. In January 2018, she was also appointed President of the Moët Hennessey Estates & Wines division.

Margareth Henriquez, better known as Maggie, was also president of the Association of Manufacturers in Venezuela and Mexico. She actively participated in the transformation of the wine Industry of Argentina, where she became deeply connected with viticulture and winemaking over the eight years she spent at the head of Moët Hennessy’s properties in the country. During her career, Maggie was also a member of the international executive committees of Seagram, Nabisco, Moët Hennessy (Latin America, Caribbean, Canada and Middle East), Moët Hennessy Estates & Wines and now belongs to the Moët Hennessy International Executive and Operational Committee. While living in Mexico, Maggie was a Professor of New Product Development for International Markets and Strategic Alliances at the Universidad Panamericana, for the post-graduate and Master’s programs. She has also conducted seminars on topics ranging from Wine, Champagne, Luxury Brand Building, Strategy and Marketing Facing Crisis, Leadership and Women’s Development.

In 2008, for the tenth consecutive year, she was named among the top five executives of the year by the Argentinian Fundaciôn Konex, which promotes talent and culture in all its expressions. In 2013 she was recognized as Woman of the Year by Drinks International, the UK’s most important trade publication. In 2018, Maggie ranked 37th among the 200 most influential people in the wine industry by the Revue du Vin de France and was designated one of the sector’s 10 most influential women, a category that was not ranked. In 2019 she has been selected by Bettane et Desseauve as the Woman of the Year 2020.

Date and Time

Location

Campus ESSEC Executive Education

CNIT

2 Parvis de la Défense

92800 Paris

France

View Map

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