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ESSEC Global BBA Master Class: Understanding the Emerging-Market Consumers

ESSEC Asia-Pacific

Thursday, 1 October 2015 from 16:30 to 18:30 (Singapore Standard Time Singapore Time)

ESSEC Global BBA Master Class: Understanding the...

Ticket Information

Type End Quantity
ESSEC Global BBA Ended Free  

Event Details


Thursday, 1 October 2015 | 4:30pm to 6:30pm

We are pleased to invite you to a Master Class on Understanding the Emerging-Market Consumers by Prof. Reetika Gupta, Associate Professor of Marketing.

During the Master Class, you will also have the opportunity to interact with Prof. Martine Bronner, Dean of ESSEC Asia-Pacific, professors and students, and find out more about the ESSEC Global BBA.

ABSTRACT

With the meteoric growth of emerging markets, millions of consumers are now empowered. Emerging-market consumers are faced with a plethora of choices, exposed to new age media and are making dynamic decisions, while lacking the level of experience that consumers in the developed markets possess.

Uncovering the consumer journey as they navigate through this complex and rapidly changing market environment is both a challenge and an opportunity for marketers today.

During the Master Class, Prof. Gupta will share the key characteristics of emerging-market consumers,  and provide students insights on how businesses can leverage the untapped potential in emerging markets by understanding consumers better. The opportunities presented by emerging markets are aplenty, and it is a key topic which will be covered in the Marketing course of the ESSEC Global BBA program.

Prof. Reetika Gupta is an Associate Professor of Marketing at ESSEC Business School. With more than a decade of teaching experience, Professor Gupta focuses her expertise in Consumer Behaviour and Marketing Strategy.

Prof. Reetika Gupta
Associate Professor of Marketing

EVENT DETAILS

Date and Time: Thursday, 1 October 2015, 4:30pm to 6:30pm
Venue: ESSEC Asia-Pacific, 2 One-North Gateway, Singapore 138502

Agenda:

4:30pm - 6:00pm: Master Class by Prof. Reetika Gupta
6:00pm - 6:30pm: Networking with Prof. Martine Bronner, Dean of ESSEC Asia-Pacific, professors and students

We look forward to welcoming you for the Master Class.

Best Regards,

ESSEC Asia-Pacific
2, One-North Gateway
Singapore 138502
essecasia@essec.edu
Tel: (65) 6413 9703

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ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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Do you have questions about ESSEC Global BBA Master Class: Understanding the Emerging-Market Consumers? Contact ESSEC Asia-Pacific

When & Where


ESSEC Asia Pacific
2 One-North Gateway
570134
Singapore

Thursday, 1 October 2015 from 16:30 to 18:30 (Singapore Standard Time Singapore Time)


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