Dear All,

IÉSEG School of Management is pleased to invite you to its conference on the theme: War in Europe - Harbinger of a New World Economic Order? A geopolitical analysis by Ralf SCHUSTER.

> About the lecture

What could the new economic normal look like when peace will hopefully soon return to Europe? The focus of the lecture is on the expected effects on European and German companies from changing global supply chains and the necessary development of new sources of energy and raw materials.

While Europe probably has a long way to go to return from confrontation to cooperation, other countries and markets are already positioning themselves as alternative suppliers and production locations. As “safe havens” with good location factors, the USA and China are likely to benefit disproportionately from anticipated production relocations. This is supported by the American "Buy American" and the Chinese "Dual Circulation" policy. The presentation aims to provide you with scenarios for strategic management considerations. Consequently, it involves practical experience from current geopolitical consulting mandates.

> About Ralf SCHUSTER

Ralf SCHUSTER is Geopolitical Strategist at Helaba – Landesbank Hessen-Thueringen and a long-standing member of the International Club at the Federal Foreign Office. Since 1985, his professional focus has been on furthering trade with emerging and developing countries. He got to know the interests of German companies in international business early on. On a voluntary basis, he has represented the interests of German exporting medical technology companies in foreign markets as Deputy Chairman of the German Healthcare Export Group for over 20 years and is a member of the Executive Committee of Ghorfa - Arab-German Chamber of Commerce and Industry.

Since April 2022, he has been a geopolitical advisor to the German Health Alliance - an initiative of the BDI (Federation of German Industries).

For more information, please contact Virginie BOISTARD : v.boistard@ieseg.fr

We look forward to see you,

IÉSEG Corporate Relations Team

Conference: War in Europe - Harbinger of a New World Economic Order?