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WPI GLOBAL SUMMIT

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Adresse

Adresse

Le Méridien Etoile

81 Boulevard Gouvion Saint-Cyr

— Salle Wagram —

75017 Paris

France

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Description de l'événement

Description

For the very first time, Worldwide Partners opens the doors of its World meetings to our clients and invite them to attend a series of international, inspiring conferences followed by a VIP cocktail.

Future of Digital & Social in a global world

This event will be held at hotel, Le Méridien Etoile in the Wagram room


AGENDA

Emotional Intelligence in a Social Media World
Greg Fournier, Executive Director – Strategic Partnerships APAC, Unruly
2:00 pm - 3:00 pm

In a distracted world, a brand’s ability to attract and engage consumers is increasingly harder. Greg Fournier of Unruly, a leading programmatic platform for social video advertising, will share how they are targeting emotional responses on social media and how to evaluate when ads resonate to form an emotional bond with consumers, thus engagement.


Marketing to Marketers, the Adobe Perspective
Frederic Massy, Chief Marketing Officer, ITESOFT

3:00 pm - 3:45 pm

Having worked at Adobe for over 15 years, Frederic Massy recently left his position as the EMEA Marketing Director, Digital Media Cloud Services for a career change. He will share how Adobe's transition to cloud based systems created collaboration opportunities for clients and agencies, as well as how Adobe moved from feature based marketing to emotional advertising to target marketers and designers. He'll provide his insights into why it is important to provide local and country specific perspectives in B2B marketing.

Break

3:45 pm - 4:00 pm

How Facebook is Continually Evolving Social Media
Ben Wood, Director of Agencies, EMEA, Facebook
4:00 pm - 5:00 pm

Facebook’s Ben Wood, Director of Agencies for EMEA, will discuss the challenges and opportunities for agencies and their clients in markets across the globe, and Facebook’s focus on collaboration to help develop the ecosystem.

Cocktail Hour

5:00 pm - 6:00 pm

Partager avec les amis

Date et heure

Adresse

Le Méridien Etoile

81 Boulevard Gouvion Saint-Cyr

— Salle Wagram —

75017 Paris

France

Afficher la carte

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