19:00 – 19:30 Welcome

19:30 – 20:00 Design today, by Paula Falco
To be a designer nowadays is not easy. It looks like everybody is one. Design methodologies are used in many disciplines. How to find the real value of Design? In this talk, Paula will cover complex teams, how to deal with Design in a cross-disciplinary and/or cross-cultural contexts, when working with colleagues as well as with clients, and how not to forget what is important throughout the process. Topics she will cover include: Human Factors, Team Management & Interaction, Consulting.

20:00 – 20:30 VR Prototyping in Automotive, by Boris Milkowski
All over the world, car manufacturers are experiencing a profound transformation. OEMs go through the transition towards becoming digital product companies and multi-faceted mobility providers. Apart from this monumental shift, there are many new trends shaping the business: Autonomous Driving, Gig & Sharing Economy, and Electrification—, just to name a few. The autonomous driving market is estimated to be $800 billion in 2035, according to Intel. This “passenger economy”, as Intel is calling it, includes the value of the products and services derived from fully autonomous vehicles as well as indirect savings such as time. By 2050, mobility as a service will generate about $3 trillion in revenue. Every service offered in this market needs to be designed. Designing solutions for autonomous vehicles is hard. With Athena, Boris and his team are building a VR prototyping tool which lets you design and test almost anything.

20:30 – 22:00 Networking and drinks
Many thanks to Renault for its sponsoring.

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About the speakers

Paula Falco
Paula has a Master of Design Methods by the Institute of Design - IIT, and Master of Design Strategy by ESPM. Former professor at the Illinois Institute of Technology, she has, since 2004, provided customized consulting services to a variety of business sectors in Brazil, USA, and Europe, specializing in strategy, interaction and communication design. She is currently an Experience Architect Project Lead at Salesforce UK.

Boris Milkowski
Boris leads the Goodpatch studio in Berlin. As one of the early members of Goodpatch in Tokyo, he helped grow the team to a size of 130 designers and developers. In May 2015, he moved back to Germany after 3 years in Tokyo to open the Berlin Studio. Before joining Goodpatch, Boris helped run Stanford University’s joint Master’s program ME310 with University of St.Gallen. Boris holds a Master’s degree in Media Design from Keio University, Japan and a CEMS Master’s degree in International Management from University of St.Gallen, Switzerland. Already during his university time, Boris has once co-founded a design company which developed a patented snowboard binding and was sold to Head Snowboards. His expertise lies in building products and teams.