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They stole my idea!! - Tips for surviving in a competitive world

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FONDETEC - Financement et hébergement d'entreprises

3 Rue Hugo-de-Senger

1205 Genève

Switzerland

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Description de l'événement
An interactive workshop to better understand if and how you can protect your ideas and your products, and how to preserve your creativity.

À propos de cet événement

TOPICS:

- How to define your target market and promote your added value

- How to innovate when everything already exists

- Understanding intellectual property and copyright 

- Protecting your creations: what, where, how

WHAT WILL I LEARN?

The aim and the added value of this workshop is to address the most relevant legal, personal and business-related issues in an entrepreneur’s life.

Good news, the contemporary business world is full of opportunities.

Less good news, finding your spot under the sun becomes more and more difficult, as is marketing your own point of difference.

How do you ensure that the innovation you bring to the table is perceived as unique? How can you protect your product offer from being lost in the crowd, or copied over and over again?

This workshop will provide you with the tools to better understand if, and how, you can protect your ideas and your products, and how to preserve your creativity. The key concept of « niche » will also be tackled. Is it so important? If so, how do you choose your niche, how do you define it, and how do you communicate it to your clients?

THE ADDED VALUE

- Practical tools and concrete case studies.

- A comprehensive approach.

- Interactive workshop tailored to participants’ needs.

IS IT FOR ME?

- Active or aspiring entrepreneur.

- Still in the planning process or already in business.

SPEAKERS:

Ilaria Vena, Legal Counsel and

Julie Charef , Certified Coach,

in collaboration with the Swissentrepreneurs

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Date et heure

Adresse

FONDETEC - Financement et hébergement d'entreprises

3 Rue Hugo-de-Senger

1205 Genève

Switzerland

Afficher la carte

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