"New Product Development and Innovation : Learning from Global Best Practices" with Prof. Mette Praest Knudsen & Prof. Max von Zedtwitz
Wednesday April 5, 9:30-12:30pm
118 avenue de France, 75013 Paris
Free but mandatory registration
Mette Praest Knudsen: Professor of Innovation Management and Research Director at University of Southern Denmark and Professor (part-time) at Ecole Polytechnique at the Centre de Recherche en Gestion - Ecole Polytechnique and at the Chair “Technology for Change”
Max von Zedtwitz: Professor of International Business and Innovation (Copenhagen Business School), Visiting Professor at the Ecole Polytechnique and Part-time professor at the Kaunas University of Technology
Technology for Change Days 2023 workshop:
Description:
No matter how good you are at new product development (NPD), the “Red Queen Effect” ensures that only those better at innovation than their peers will ultimately succeed. In this workshop, we will talk about the Red Queen Effect in innovation and how best practice benchmarking accelerates upgrading and improvement of product development management. We do this in the context of the PDMA’s (Product Development Management Association) NPD Best Practices Survey, a global study of NPD and innovation that was carried out in more than 30 countries in 2020.
This workshop will show the current trends and best practices for managers of NPD and Innovation. Besides talking about the Red Queen Effect on innovation, we will use results from the global survey to discuss challenges and practices in small groups.
Learn more about the PDMA here