Conference by Chris Burggraeve: Marketing is Finance is Business

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Silversquare Triomphe

15-23 Avenue Arnaud Fraiteur

1050 Bruxelles

Belgium

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Description de l'événement

Description

Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us.

His corporate career spanned 23 years working for global FMCG blue chips like P&G (90-95), The Coca-Cola Company (95-07), and Anheuser-Busch InBev (CMO 07-12). End 2012 he created his own NYC based marketing capability and strategy consultancy (www.vicomte.com), advising non CPG / private equity / tech scale ups in need of his deep branding experience.

After the talk Chris will give a half day interactive marketing masterclass focusing on pricing, purpose, brand health and value proposition.

Silversquare members only - access code on the Facebook group. Register on : https://bit.ly/2FrZTIk








Date et heure

Adresse

Silversquare Triomphe

15-23 Avenue Arnaud Fraiteur

1050 Bruxelles

Belgium

Afficher la carte

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