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"BUSINESS MEETS RESEARCH" : WORKSHOPS AND DEBATE

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Le Palais du Pharo (click below for map)

58 boulevard Charles Livon

13007 Marseille

France

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Description de l'événement

Description

As an integral part of the forthcoming 34th Industrial marketing and Purchasing conference « From Research to Business and Back Again », KEDGE will be holding two back-to-back workshop/discussion sessions.

- 13h30 - Workshop 1 : Key Account Management in Theory and in Practice. What challenges and how to face them ?

M. Bjoern Ivens, Otto-Friedrich-Universitat, Bamberg, Germany,
Ms Sylvie Lacoste, Kedge Business School, France
M. Wietse jan Hilverda, Vice President Global Account Program, Gemalto, France,
Ms Sophie Ivens, Executive V.P. Global Sales and Marketing, A.W. Faber Castell Cosmetics GmbH, Germany

- 15h45 - Workshop 2 : Purchasing today and tomorrow : managerial and research concerns. Past trends, the state of the art, and future evolutions.

M. Finn Wynstra, Rotterdam School of Management, ERASMUS University, Holland
Ms Simona d’Antone, KEDGE Business School, France

- 18h00-19h00 : Conference Keynote speaker : M. Etienne Bressoud, Director, BVA Nudge Unit, France

- 19h00 : Cocktail

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Date et heure

Adresse

Le Palais du Pharo (click below for map)

58 boulevard Charles Livon

13007 Marseille

France

Afficher la carte

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