Roundtable: Understanding the Islamic Marketing Environment

ESSEC Business School, Asia-Pacific is pleased to invite you to the upcoming roundtable on "Understanding the Islamic Marketing Environment", to be held on Wednesday, 14 September 2016.

ABSTRACT

The current Islamic marketing environment poses a certain number of unique challenges because the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems. It is therefore vital for companies and marketers to analyze the environment before attempting to address these markets. This roundtable aims to address the unique features of different sectors in the Muslim market, to bring you a better understanding of doing business with the Muslim world.

The roundtable is held in conjunction with the launch of Prof Cédomir Nestorovic’s latest book, Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment.

EVENT DETAILS

Date: 14 September 2016
Time: 7:30pm to 9:30pm
Registration starts at 7:00pm

VENUE

ESSEC Business School, Asia-Pacific
5 Nepal Park
Singapore 139408
Click here for directions

SPEAKERS

- Prof. Cédomir Nestorovic, Professor of International Marketing and Geopolitics, ESSEC Business School and Director, ESSEC & Mannheim Executive MBA Asia-Pacific

- Mr. Fazal Bahardeen, CEO, CrescentRating

- Mr. Sani Hamid, Director (Economy & Market Strategy), Financial Alliance

-Mr. Zaini Osman, CEO, Warees Investments Pte Ltd

“It is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets.”

Prof. Cédomir Nestorovic
Professor of International Marketing and Geopolitics, ESSEC Business School

We look forward to welcoming you in this session.

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ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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